Learn How To Make Your Brand, Product Or Service Famous
What is PR Shop?
This one stop training shop is your route to making your brand, product or service famous through PR and social media.
PR Shop is delivered by the award-winning consultancy Down at the Social.
The Down at the Social team will let you into all of the secrets they have learnt over the past ten years and teach you everything you need to know to deliver your own campaigns with ongoing support to sense check and perfect your ideas.
Try the PR exercise first for a taste of what’s to come.
Who Is PR Shop For?
Start-ups, retailers, producers, makers, people running SMEs or anyone who wants to learn how to promote their business through PR and social media.
If you want to harness the power of influencers, get your products on the pages of national newspapers or devise the perfect headline grabbing stunt, this course will take you through the processes agencies use to plan and deliver award-winning campaigns.
The curriculum will show you how to plan, be strategic and evaluate your activity to generate real return on investment from your marketing spend.
7 Modules Designed By PR Professionals.
What is PR?
An introduction and a PR Plan template
Social Media.
This section covers strategy, channels, channel management, content and paid social.
Building your PR plan.
. This teaches you how to define your strategy and identify the audience that you wish to reach. There is also a workshop guide to help with any issues that arise in planning.
Measurement and evaluation.
How to measure results against your objectives and ensure ROI.
PR Tactics.
Basic how to guides on product placement, news making including stunts, survey and celebrity campaigns, launching a product or venue and how to promote an event.
Influencer Campaigns.
The who, how and why of influencer marketing.
Content.
Why you need great content and how to create it.
Be first to sign up to our free trial.
Click below to get started.
What do you get?
A constantly evolving, interactive PR course that will help you devise a PR and marketing strategy, write a press release and deliver an effective media relations campaign.
Learn about working with influencers, PR stunts, setting up your social media channels and running targeted social ad campaigns.
You only buy the course once for access to all future updates, plus access to the Down at the Social team, membership of the peer to peer Facebook group and a half day Clarity workshop.
About PR SHOP
Perfect for remote learning, this practical and engaging course will take you through all of the key tricks and tactics of a PR campaign. Modules will include campaign and strategy planning, product placement and news making plus working with influencers and social media.
Each section is designed with real examples, links to supporting material and software and videos from the Down at the Social team. Everything you need to master the discipline from professionals who do this every day.
There are a few examples of what's to come below...
Influencer Campaigns
Product Placement
Social Media
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PR Shop's interactive format and in depth teaching will help you...
Learn how to deliver a professional, award-winning PR campaign
Generate media coverage to help grow your brand and sell products
Master social media from strategy, to content creation and channel management
Get ongoing support and tips and tricks from an award-winning PR team it
Manage effective influencer campaigns that will grow your reach
Harness the power of advocates to drive awareness of your business.